ROLE PROFILE | ||
Job Title: | Key Account Executive – | |
Level: | Level 6 (a) | |
Reports To: | Divisional Business Manager dotted line to National Key Accounts Manager. | |
Context/Scope: | This role is located within the Demand Sales business. This role will be critical to the overall SBL short, medium and long term strategy in developing and driving our trade strategy and operational excellence within retail outlets and distributors. The job holder is expected to have a high ability to build and develop trade relationships with Supermarket Staff Chains staff / customers with high levels of respect/contact required. The job holder works closely with the Key Accounts Manager – all segments, and National Key Account Manager. This position is field based and the job holder is expected to manage all Key Account Segment (Supermarkets/High-end Hotels, Bars and Clubs/ Duty Free) achieving Quality, Distribution, Visibility, Promotion, Persuasion and Price, where applicable . | |
Dimensions | ||
Market Complexity: | Market
situation is changing rapidly due to the economic situation, declining
disposable incomes and opening up of the economic trading blocks
allowing in flow of products from other markets. Consumers are becoming
more sophisticated. This requires relationship management and proactive
selling to maximise company market share. Trade is evolving and being
more sophisticated especially at Key account level especially at the Off
Trade levels. Market situation is changing rapidly due to the economic situation, declining disposable incomes and opening up of the economic trading blocks allowing in flow of products from other markets. Consumers are becoming more sophisticated. This requires proactive selling to maximise company market share. Trade is evolving and being more sophisticated especially at retail level. | |
Leadership Responsibilities: | The
job holder is required to ensure optimum brand visibility and maximized
sales through close liaison with KAM, minimise the effects of all
competitor brands within ethical guideline, report key field information
to KAM and agree follow up plans, administer workload as directed and
operate efficiently in management of time and budgets. | |
Purpose of Role: | To
positively influence sales of SBL brands by regular contact, networking
and motivation in this segment and to operate a one portfolio SBL brand
approach for both beer and spirits. | |
TOP 3-5Accountabilities |
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Qualifications and Experience Required: | Qualifications
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Sunday 24 May 2015
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